Our Ethos


To become Pakistan’s leading alternate energy company offering the full range of renewable energy products and energy efficient solutions.


To develop efficient and cost effective renewable energy solutions for our customers, aimed at reducing the use of fossil fuels and saving our environment.


Sustainable Relationships

Our customers and consumers are most dear to us and we shall aim to offer them the best deal. We shall aim not to just satisfy them but deliver more than their expectations to delight them. We seek to develop sustainable relationships with all our customers, endeavor to slash red tape and complacence in dealings with them.


Our Company believes that flexibility and adaptability are essential conditions to survive and thrive in a chaotic fast moving world. While we hold true to our basic beliefs and values, we shall continuously introspect and reassess the needs for change in the way we do business.


The Company aims to achieve high standards in all its activities and develop centers of excellence at all its operating units.  We shall attempt to be the best-in-breed in our operations and encourage any individual / collective effort in promoting the culture of excellence. The company shall be fair and transparent in all its dealings and will aim to abide by the rules, norms and procedures of good corporate governance. The company also places high emphasis on occupational health, safety and protection of the environment. It will aim to develop fool proof practices that inculcate a culture of safe thinking and working in all facets of our operations.


The Company values honesty and truthfulness above everything else in all its interactions. We shall aim to be over board in all our actions thoughts, words, and actions fulfill our undertakings and  honor our commitments.


The Company values innovative thinking and approaches– we aim to create an enabling environment that engenders creativity. We believe that there is always a better way of doing things – we will seek new ideas to solve problems and shall not be reticent from experimenting with new concepts, ideas and solutions.


The company promotes openness and free thinking – unbiased thoughts and opinions make relationships stronger and more productive; we shall listen to others and freely dialogue with our colleagues and shall welcome ideas from everywhere for our personal and the Company’s betterment.

The company believes that people have infinite potential and we can extend the limits of the possible by working together. All our employees are an integral part of the company and have a high stake in its well being, as well as in shaping its destiny. As a team we shall aim to attain the impossible, set ambitious targets and reach for unknown frontiers.

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